Paolo Terenzi, an Italian perfumer and creative director of Tiziana Terenzi, crafts fragrances that are more than mere scents—they are narratives woven from memories, emotions, and dreams. Born into a family of artisans, Paolo's grandfather, Guglielmo Terenzi, established a candle-making workshop in the 1960s, using flowers and herbs from their garden. His father, Evelino Terenzi, expanded this into one of Italy's largest candle factories. Growing up amidst the aromas of waxes and resins, Paolo developed a deep appreciation for the art of scent.
Initially pursuing music and studying philosophy and law, Paolo eventually returned to his roots, joining the family business in 1995. In 2012, alongside his sister Tiziana, he launched the Tiziana Terenzi brand, blending their familial heritage with innovative perfumery. Their creations, such as "Kirke," "Cassiopea," and "Andromeda," have captivated fragrance enthusiasts worldwide.
Paolo's approach to perfumery is deeply personal. He believes that each fragrance should evoke a story, a memory, or an emotion. Drawing inspiration from his travels, family moments, and the natural world, he meticulously selects rare and natural ingredients, often sourcing them personally during his journeys. This dedication ensures that each perfume is a unique olfactory experience.
Beyond Tiziana Terenzi, Paolo has expanded his creative horizons with brands like V Canto and Giardino Benessere, each reflecting different facets of his artistic vision. While Tiziana Terenzi captures celestial inspirations, V Canto delves into the depths of human emotions, and Giardino Benessere celebrates the harmony of nature and well-being.
In every bottle crafted by Paolo Terenzi, there's a piece of his soul—a testament to his belief that perfumery is not just about scent but about capturing the essence of life's most profound moments.
