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Ben Gorham: From Basketball Courts to Fragrance Icons

Explore Ben Gorham's Byredo fragrances—where art, culture, and scent converge.

Ben Gorham's journey into the world of perfumery is as unconventional as it is inspiring. Born in Sweden to an Indian mother and a Canadian father, Gorham's multicultural upbringing took him across Toronto, New York, and Stockholm.Initially pursuing a career in professional basketball, a twist of fate led him to the Stockholm Art School, where he earned a degree in fine arts. A chance encounter with perfumer Pierre Wulff ignited his passion for fragrances, steering him towards a new creative path.

In 2006, Gorham founded Byredo, a brand that seamlessly blends art, culture, and scent. Collaborating with renowned perfumers like Jérôme Epinette and Olivia Giacobetti, Byredo quickly gained acclaim for its minimalist yet evocative fragrances. Each scent tells a story, often drawing from Gorham's personal experiences and memories.

Notable creations include:

  • Mojave Ghost: Inspired by the rare ghost flower of the Mojave Desert, this fragrance captures the essence of resilience and beauty.

  • Mumbai Noise: An olfactory homage to Gorham's Indian heritage, blending warm woods, amber, and coffee to evoke the vibrant energy of Mumbai.

  • Gypsy Water: A tribute to the Romani lifestyle, combining notes of bergamot, juniper berries, and sandalwood to create a sense of freedom and adventure.