Maison Francis Kurkdjian is a luxury fragrance brand that has become synonymous with sophistication and elegance. Their latest release 724, is a scent that has captured the hearts of fragrance aficionados and casual wearers alike. In this blog post, I will delve into the intricacies of the 724 perfume and what makes it stand out from other perfumes on the market.
Scent Profile
724 by Maison Francis Kurkdjian is a fragrance for all, a scent that transcends gender and time. A symphony of aromas, it starts with the crisp notes of Aldehydes and Calabrian bergamot, ushering in a burst of freshness. The heart beats with the sweet notes of Sweet Pea, Egyptian Jasmine and Mock Orange, blooming with floral grace. The base notes of White Musk and Sandalwood provide a solid foundation, adding depth and longevity to this timeless composition. Light, fresh, and airy, 724 MFK is the perfect fragrance for everyday wear, a true work of art for those who appreciate the beauty of scent.
One of the standout features of 724 is the way in which the scent evolves over time. The lemon and bergamot notes are present at the beginning, giving the fragrance an initial burst of freshness. As the scent settles on the skin, the jasmine and iris notes come to the forefront, adding a touch of floral elegance. The cedar, musk, and vetiver notes in the base provide depth and longevity to the fragrance, ensuring that it stays with you throughout the day.
Packaging and Design
Maison Francis Kurkdjian is known for their visually stunning packaging and 724 continues this tradition with its sleek glass bottle and minimalist design. The simple yet elegant bottle is an ideal addition to any dresser or bathroom counter and its minimalist silver cap is easy to remove and replace, making it perfect for travel or storage.
The idea behind the fragrance is highlighted on the back of the label where one can see the elegant silhouette of MFK logo rising in the light of a pure sky over the city skyline. The graphic aesthetic of the musky floral eau de parfum is heavily influenced by urban landscapes and their surrounding architecture, a testament to the brand's attention to detail and their commitment to creating visually stunning fragrances. 724 is not just a scent but a work of art in a bottle, a perfect example of Maison Francis Kurkdjian's commitment to craftsmanship and beauty.
Longevity and Sillage
One of the defining characteristics of a great fragrance is its ability to last throughout the day and leave a lasting impression on those around you. 724 delivers on both of these fronts, with a longevity of up to 8 hours and a moderate sillage that is neither overpowering nor underwhelming.
Wearability
One of the hallmarks of a great fragrance is its longevity and ability to make a lasting impression on those around you. 724 by Maison Francis Kurkdjian excels in these areas, with a longevity of approximately 6 to 8 hours and a moderate sillage that strikes a perfect balance. It is not overpowering, nor is it underwhelming, making it suitable for a variety of settings, including the office or fragrance-free environments. With its airy and light scent profile, 724 is a fragrance that can be worn throughout the day with ease and confidence.
Price Point
While Maison Francis Kurkdjian is a luxury brand, 724 is priced at a point that makes it accessible to a wider range of consumers. The perfume is available in several sizes, with the 50ml bottle retailing for around $200. Given the quality of the fragrance and the brand's reputation, this is a fair price for a scent that will last for months and make a lasting impression on those around you.
In addition to the 70ml bottle, 724 is also available in 5 and 10ml decants. These decants are carefully hand poured in Canada, offering a convenient and affordable way to try the fragrance before committing to a larger bottle. The decants are perfect for those who are new to the brand or who are looking to sample multiple fragrances at once. By offering these decants, Maison Francis Kurkdjian makes it possible for a wider range of consumers to experience the sophistication and elegance of their fragrances.
Conclusion
Personally, I find 724 to be a nice scent that really stands out from more traditional "clean" perfumes. It has a bright citrusy start which transitions into a white floral heart that is delicate yet bold at the same time. The longevity on me is around six hours which ensures that you can enjoy this delightful concoction throughout your day without needing to continuously reapply it.
In conclusion, 724 Kurkdjian's is a scent that stands out from the crowd. Its unique scent profile, visually stunning packaging, and mild longevity make it a must-have for fragrance lovers. Whether you're looking for a scent for everyday wear or for special occasions, 724 is sure to impress. So if you're in the market for a new fragrance, give 724 a try - you won't be disappointed.
