Aliénor Massenet: Crafting Emotions Through Scent

Aliénor Massenet's journey into the world of perfumery is as captivating as the fragrances she creates. Born into a family that blended artistry and science—her aunt a painter and her grandparents chemists—Aliénor was destined to explore the sensory world. Initially pursuing art history, she found her true calling in perfumery at the age of 18, training at Cinquième Sens under Monique Schlienger while studying art. This duality of art and science became the hallmark of her creations.

Aliénor's approach to perfumery is deeply personal and instinctive. She often describes scents in terms of shapes and colors, likening her creative process to architecture and painting. Her compositions are known for their emotional depth, unexpected combinations, and a touch of rebellion. She frequently incorporates ingredients like labdanum and myrrh, which she finds spiritually resonant and sensually rich.

Throughout her career, Aliénor has crafted an impressive portfolio of fragrances across various brands:

• Memo Paris: She has been instrumental in shaping the brand's olfactory identity, creating iconic scents like "Lalibela," "Irish Leather," and "African Leather."

• Maison Margiela: Her creation "Replica Jazz Club" captures the ambiance of a Brooklyn jazz bar, blending notes of rum, tobacco, and vanilla.
• Diesel: "Only The Brave" stands out as a bold and dynamic fragrance, reflecting strength and individuality.
• Lancôme: "Trésor in Love" offers a fresh and romantic twist to the classic "Trésor," appealing to a younger audience.